Digital Transformation and Marketing Educator & Advisor

Alec Campbell

Working at the intersection of education and business, I oversee the delivery of online executive education programs in digital marketing, digital transformation, and disruptive technologies for MIT, Columbia University, Kellogg School of Management, and Berkeley Haas.

My Goal

To help business leaders come to grips with disruptive digital technologies. 

I joined the MBA program at the Wharton School of Business in 1999, just as the dot.com bubble starting expanding exponentially. I interned for a startup that raised and spent $80 million in funding in under 3 years. It was an exciting time, a reality check for the business world, and for me an excellent learning experience,

Great companies, built on solid foundations, don’t become obsolete overnight. They understand the need to evolve, to harness new technologies, defend against disruptive threats, and sometimes transform themselves into the disruptor.

I work with some of the most highly regarded university faculty in the discipline of digital technology and digital transformation.  I help transfer knowledge from faculty research to business leaders through online courses in digital marketing, digital transformation, and disruptive technologies. I’m also developing my thoughts, opinions and ideas in these subject areas. I share these thoughts in my blog.

Please connect with me on LinkedIn or reach out directly via my contact page. I  am available for consulting and speaking opportunities.

 

Emeritus Institute
of Management

Practice LEader

Manage all aspects of course delivery for the digital transformation practice. 

2017 – Present

American University in Bulgaria

Faculty

Developed and taught courses in digital marketing & entrepreneurship. 

2016-17

Consultant

Digital Growth Strategy

Led digital growth strategies for a variety of companies including VC funded startups, SMBs and large institutions.  

2005-15

Be the disruptor or be disrupted. What is your digital strategy?

 

Areas of expertise

For the past 20 years, my career and work has been tied to the evolving digital world. I was a digital nomad before the term existed, an expert in SEO when no one knew what SEO meant (not very lucrative!). More recently, I’ve expanded from helping companies incorporate digital into their growth strategies to using innovations in digital technologies to transform all aspects of business operations. 

  • Digital Marketing Strategy
  • Digital Transformation
  • Digital Disruption in Higher Education

Digital Marketing

  • Customer Segmentation & Lead Funnels
  • Search Marketing (SEO + Paid Search)
  • Social Media Marketing
  • Content Marketing
  • A/B Testing & Agile Marketing

Digital Transformation

  • The Role of Data
  • Digital Business Models
  • Lean Startup Methodology
  • Cultural Mind Shift
  • Creating Competitive Advantage

Digital Disruption 

  • Cybersecurity
  • Blockchain
  • Artificial Intelligence
  • Machine Learning
  • Big Data and Data Analytics

Education

The Wharton School at the
University of Pennsylvania

 

MBA

Concentrations in Entrepreneurship and Operations.

1999-01

The University of Delaware

 

BSc Economics

Cum laude honors. Minor in Management Information Systems.

1988-92

A selection of the courses I manage. For a full list, please visit the Courses page.

Digital MarKeting Strategies

Professor Mohan Sawhney, McCormick Foundation Chair of Technology at the Kellogg School of Management, takes students through a five-step learning journey which includes discovering customer insights, understanding customers, engaging customers, executing and optimizing marketing tactics. 

Digital Strategies for Business

Industry expert and Columbia University faculty, David Rogers, provides a five-step framework (The Five Domains of Digital Transformation) to help leaders think about how digital innovations are transforming businesses and industries. The course is based on David’s best selling book, The Digital Transformation Playbook.  

Digital Transformation 

Professors Thomas Lee and Zsolt Katona from Berkeley Haas lead you through a journey from identifying opportunities for digital transformation, understanding the role data plays, and navigating the cultural changes required to successfully implement new digital processes. 

For more information on the courses I manage, click here: Digital Transformation Courses

Get In Touch

You got this far
so let’s connect.

(303) 217-6777